Spencers App Redesign

Redesign of the Spencers app to optimize customers shopping and rewards experiences by:

App Store Reviews

Review 1 Review 2 Review 3 Review 4

User Frustrations and Problem Solving

The app introduced a convenient way for users to obtain Spencers' punch deals without physical cards. However, it makes online shopping inconvenient and harder as users still have to use the web store.

  1. No way to shop directly in the app.
  2. No clear information on deals and rewards (hidden in FAQ).
  3. Expiration dates for rewards are not clear.
User Review 1 User Review 2 User Review 3 User Review 4

Redesigned Screens

Startup Startup Login 1 Login 2 Login 3 Login 3-1 Login 4 Login 5 Login 6 Login 7 Login 8 Signup Shop Shop 2 Shop 3 Cart Rewards Reward Details Account FAQ Search Search 2 Search 2 Search 2 Search 2

Intimate Item Questionnaire

Spencers is known for its selection of intimate items... (content unchanged)

Love Q Home Toy Q 1 Toy Q 2 Toy Q 3 Toy Q 4 Toy Q 4 Toy Q 4 Toy Q 4

Jewelry and Piercing Questionnaire

Spencers is known for its selection of body jewelry... (content unchanged)

Jewelry Icons
Jewelry Q 1 Jewelry Q 2 Jewelry Q 3 Jewelry Q 4