G.A.I.A Smart Controller Concept and Product Site

G.A.I.A is a concept for a smart gaming controller. Using competitive analysis and qualitiative research, I designed the UI and functionality of the controller as a way to improve gaming experiences. I then used Spline to create a website that would allow potential buyers to interact with the product and preview its features.

  1. Studying reviews of the existing app and understanding customers frustrations.
  2. Comparing the app to retail competitors such as Zumiez and Hot Topic to determine what incentives are given to customers to keep app installed.
  3. Making notes of what features and design directions to take in order to make the app more functional and stylish.

Concept

The concept followed a simplistic design with a display screen to show button to be pressed and and peripheral lights next to each button and show directions on the analog stick. The display lights and screen would light up based on the following conditions: The player uses the "Hey GAIA" prompt followed by a question about controls or the player is stuck in a specific level for an extended period of time which would prompt GAIA to give them a hint.

Competitive and Functionality Analysis

An analysis of AI virtual assistance products to see weaknesses and strengths to learn from. This helps us understand the limitations of virtual assistants which often includes: inability to respond to a broad amount of questions due to their intended functionality. ChatGPT is more broad as it pulls from the internet but can provide wrong information, not customized to user needs besides changing voice and gender of the VA, and heavily relies on a strong internet connection despite some services it can provide not needing internet.

However, competiting VA's are widely known to be useful for: being made to fulfill a specific set of needs which sets a clear target audience. Siri is able to set alarms, or reminders, call individuals, not customized to user needs besides changing voice and gender of the VA.